“Guidelines about the CI and Color System Regulations for maintaining LS group’s Identity” Development from a Device-centered Business Structure into a company that offers Total Solution CI Manual Download | LS BLUE Transparency and Reliability The soft curve of the rounded Gothic font represents the determination of LS to do its best to ‘implement the highest customer satisfaction’. |
LS RED Challenging and Progressive Thinking The arrow represents the strong desire of the LS Group for the future and its unlimited competency as a creator of a new paradigm. Also, it symbolizes the LS vision of ‘world’s leading solutions company’. |